THE COLLECTION

HYDRATE
01—04

Four flavors. One simple ritual you can take anywhere.

Every pack contains 20 single-serve sticks — ready for training, travel, work and days in the sun.

WEST OF NOW HYDRATE 01, Sunset Citrus + Sea SaltVIEW 01
FUEL / 001

HYDRATE 01

Sunset Citrus + Sea Salt

Orange and mandarin meet bright citrus freshness and a subtle touch of salt. A sunlit, gently dry profile for the end of an active day.

EXPLORE THE FLAVOR
WEST OF NOW HYDRATE 02, Pacific Lime + MintVIEW 02
FUEL / 002

HYDRATE 02

Pacific Lime + Mint

Bright lime meets cooling mint. A clean, fresh profile inspired by mornings on the Pacific coast.

EXPLORE THE FLAVOR
WEST OF NOW HYDRATE 03, Pink Grapefruit + Sea SaltVIEW 03
FUEL / 003

HYDRATE 03

Pink Grapefruit + Sea Salt

Bright pink grapefruit with a subtle mineral edge. A vivid citrus profile with a distinct dry finish.

EXPLORE THE FLAVOR
Two runners preparing HYDRATE after a coastal run

FROM TRAIL TO THE REST OF THE DAY

PACK LIGHT.
MOVE FAR.

A stick, a bottle and a moment to catch your breath. HYDRATE is designed to fit the real rhythm of the day without extra planning.

WHAT’S INSIDE / WHY IT MATTERS

MINERALS
WITH A
REAL ROLE.

HYDRATE brings electrolytes into a simple format made to mix with water. The formula is built around magnesium, potassium and sodium — without random extras or marketing overload.

02MAGNESIUM + POTASSIUM

MUSCLE
FUNCTION

Magnesium and potassium contribute to normal muscle function.

03MAGNESIUM

LESS
FATIGUE

Magnesium contributes to the reduction of tiredness and fatigue.

Health claims relate to magnesium and potassium and may be used for a product that meets the applicable EU conditions for being a source of the relevant nutrient.

HYDRATE 02 Pacific Lime + Mint

THE DAILY RITUAL

POUR.
SHAKE.
MOVE.

One serving, water and a few seconds. A simple format that fits in your bag without complicating the day.