WEST OF NOW
FIRST DROP
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HYDRATE 01—04FORMULAABOUTCONTACTFIRST DROP

ELECTROLYTE DRINK MIX

MOVE WEST.
STAY PRESENT.

A daily electrolyte mix designed for life in motion — from the morning session to a long day away from home.

JOIN THE FIRST DROPDISCOVER HYDRATE
HYDRATE 01 Sunset Citrus + Sea SaltHYDRATE 02 Pacific Lime + MintHYDRATE 03 Pink Grapefruit + Sea SaltHYDRATE 04 Mango + Yuzu

20 STICKS · FOUR FLAVORS · ONE DAILY RITUAL

WEST OF NOW

THE BRAND

HYDRATION THAT KEEPS UP WITH YOUR DAY.

WEST OF NOW is made for people who do not separate movement from everyday life. The product should be simple, taste good and always stay close.

MEET THE BRAND
Skater on the California coast

BUILT FOR THE IN-BETWEEN

TRAIN. WORK. TRAVEL. REPEAT.

Woman drinking electrolytes after a workout by a coastal trail

AFTER THE SESSION

TRAIN DONE.
DAY STILL ON.

After training, before the next part of the day. HYDRATE is designed as a simple ritual you can carry with you and mix when you need it.

MEET HYDRATE 01

HYDRATE 01—04

FOUR WAYS TO FIND YOUR FLOW.

FULL COLLECTION
01HYDRATE 01 Sunset Citrus + Sea SaltSunset Citrus + Sea Salt02HYDRATE 02 Pacific Lime + MintPacific Lime + Mint03HYDRATE 03 Pink Grapefruit + Sea SaltPink Grapefruit + Sea Salt04HYDRATE 04 Mango + YuzuMango + Yuzu

WHAT'S INSIDE

FUNCTION.
WITHOUT THE NOISE.

Magnesium, potassium and sodium form the clear foundation of HYDRATE. No overbuilt story — just ingredients with a defined role and a taste you want to return to.

MAGNESIUMPOTASSIUMSODIUM
SEE HOW IT WORKS
Friends spending time by the ocean

WEST IS A STATE OF MIND

GO WHERE
YOU FEEL ALIVE.

OUR PHILOSOPHY